MAGPI Logo

MAGPI is an Internet2 provider that offers connections and applications to educational, research, and professional members who need hi-speed, large capacity internet connections to collaborate with other institutions. In need of complete a complete identity package, including stationery, website, and marketing collateral, the MAGPI identity would need to be flexible enough to adapt to a range of members from Educational to Scientific Research, and Government. MAGPI had originally developed a loose system of color coding material based on the type of member it would serve. The spectrum of colors is evident in the final logo.

MAGPI shares its name with a bird that became the inspiration of the logos dynamic shape "flying above" the wordmark.

Designed while working for Kelsh Wilson Design